Turning the reader off: when “self-promoting” turns into “self-absorbed”

Interesting and quite correct.

Traveling Light

I’m on a lot of social media nowadays.

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It’s something you pretty  much have to do, whether you’re a brand-new, fresh-out-of-the-box indie author or a well-known and traditionally published household name. You gotta Facebook blog, Tweet, Instagram, and Snapchat yourself and your books all over the place. It’s just the way it is.

But despite decades of having been advertised to, it seems that most of us. including all the advertising “gurus” who are now hawking their wares all over the net, haven’t learned a damned thing.

No. Seriously, you just keep doing those things that don’t work.

You need to listen to yourself and think a lot harder about what it is your advertising is for.

This is pretty important. If your FB page and Twitterfeed is populated entirely by either people offering to advertise your book (for a price) or other authors hawking their stuff, you haven’t hit…

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